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This festive season, Amazon has brought Indians a new gift. The semantics barrier is one that has deterred a lot of Indians from exploring e-commerce over the years, but thanks to Amazon, people may now be one step closer to overcoming that challenge. Even as it is reportedly investigating the conduct of its legal representatives in India, the e-commerce giant has announced that it would be expanding its regional language offering and launching the voice shopping feature in Hindi. That’s right, once the feature comes out (it is set to arrive ahead of Diwali in early November) you will be able to browse and shop by giving voice commands in Hindi. Additionally, the regional language support for shopping on Amazon’s site now includes Bengali and Marathi as well. This will be a much-needed update for the Indian market, a big part of which continues to struggle with online shopping, mostly because of the language barrier. Users will be able to provide voice commands in Hindi to shop, searc...

2021 is turning to be a tough year for giants of the tech world, as governments grow more and more weary of monopolies. Amazon, which is perhaps the biggest name in the tech world, is currently facing a probe by the CCI for alleged violations of Indian laws. However, it looks like the e-commerce behemoth’s problems in India are far from over, as Amazon has now launched a probe into the conduct of its legal representatives in the world’s second-largest internet market. India is one of the key markets of Amazon- in fact, the company has invested over $6.5 billion in India, and Amazon’s new CEO Andy Jassy is targeting the country for growth. In India, Amazon is competing against Walmart’s Flipkart and Mukesh Ambani’s retail websites including JioMart. It has over 1,00,000 employees across India and has pledged to digitize 10 million small businesses, enable $10 billion in exports and create two million jobs in the country by 2025. Amazon has faced several challenges in pursuit of its goal...